The Automotive Recyclers Association (ARA) on March 13 announced an update to its strategic plan, representing a direction that will guide current and future work. The plan was adopted by the ARA Board of Directors on March 8.
“2020 has been a game changer,” said ARA President Shan Lathem. “During these challenging times and given the unprecedented impact that a global pandemic is having on all businesses and industries, the direction outlined in this strategic plan will help ARA continue to move forward. A lot of planning and strategic thought went into this document, designed to promote the professional automotive recyclers and their businesses for many years to come.”
ARA's strategic plan is grounded in the association's mission to advance the automotive recycling industry and promote its beneficial effects on society. The plan identifies four strategic initiatives that are the means through which ARA plans to translate its vision into practice. The initiatives focus on partnerships and branding, data, advocacy and education/certification/compliance. Each of the four initiatives outlines a series of objectives which describe how ARA plans to commit its resources and how future success will be measured.
“This plan is a representation of ARA as the eyes, ears and voice of the professional automotive recycling industry,” said ARA Executive Director Sandy Blalock. "With the direction and guidance the strategic plan provides, and the support of our ARA volunteer leaders and members, I am confident that ARA is well equipped to meet any challenge that comes our way."
Source: ARA
