For the second consecutive year, Crash Champions is honoring International Women’s Day, celebrated March 8, and Women’s History Month by celebrating accomplished and inspirational women from across its organization.
The campaign, "We Are Crash Champions," shares the first-person experiences of Crash Champions team members each week throughout the month of March. The videos can be viewed and shared by visiting the Crash Champions YouTube channel or social media pages.
“This is an important illustration of who we are at Crash Champions,” said Heidi Foster, Crash Champions senior vice president of West operations. “The collision repair industry provides so many opportunities for career growth and personal development. Sharing the stories of just a few of the strong women on our team is important for us to inspire the next generation of industry professionals.”
The series officially kicked off March 1 and continued March 8 with an anthem video showcasing team members from both the 2023 and 2024 campaigns. The campaign in its entirety features stories of women in the roles of service advisor, painter, general manager and the Crash Champions Quick Reaction Force (QRF) Training Team.
Now in its second year, the "We Are Crash Champions" campaign aims not only to showcase individual stories of women from various positions in the collision repair industry, but also to inspire the next generation of industry talent.
