Toyota reported a 15% increase in sales in April compared to the same month last year, making it the best-selling manufacturer in the U.S., as the 183,339 units it sold topped second-place Ford's 170,302.
Ford
While Ford's total sales were 3% lower compared to April 2023, sales its hybrid vehicle lineup increased 60% from the same month last year, setting a new monthly sales record, led by the F-150 PowerBoost Hybrid, which boasted a 93.6% increase in sales.
Ford said the impressive performance reflects a broader trend in consumer preference for more sustainable and versatile vehicle options. The new 2024 model of the F-150 Hybrid has particularly resonated with customers, many of whom opted for the 7.2kW Pro Power Onboard feature, which allows the truck to supply power not only to job sites and tailgate parties but also in emergency situations, such as power outages.
The best-selling hybrid pickup overall for the year, the Maverick Hybrid, sold 26,061 units in the first four months of 2024 alone. Ford said 59% of Maverick Hybrid customers are new to the brand, switching mainly from small SUVs to the smaller, more efficient pickup model.
Hyundai
Hyundai Motor America reported total April sales of 68,603 units, a 3% decrease compared with April 2023. There were two fewer selling days in April 2024. Hyundai set total sales records in April for Elantra HEV (+3%), IONIQ 5 (+59%), IONIQ 6 (+41%), Tucson HEV (+44%), Santa Fe HEV (+12%) and Palisade (+31%). Hyundai's electrified (hybrid, plug-in hybrid and electric vehicle) sales grew 26% while battery electric sales grew 31%.
Kia
Continuing its push toward sustainable mobility leadership, the all-new EV9 delivered its best sales performance to date in April and Kia America shattered its all-time monthly EV sales record, increasing 61% over the previous record set in April 2022 total. Kia sold 65,754 units in April, with SUVs accounting for 81% of the mix.
Three Kia utility vehicles -- Carnival (+18%), Telluride (+5%) and Sportage (+2%) -- each delivered the best April sales in their respective histories. In addition, sales of the all-electric EV6 grew 65% year-over-year while the new Sorento (+24%) and ICE Forte (+11%) also posted year-over-year gains.
Honda
American Honda's April sales totaled 116,586 units, with balanced sales of cars and light trucks resulting in its second best sales month of 2024.
Honda brand sales topped 106,000 units in April, up 15.7% year-over-year and the brand's third straight month above 100,000 units.
Honda's electrified sales exceeded 21,000 units, with CR-V hybrid and Accord hybrid achieving a 46% and 51% model mix respectively. The All-electric Prologue posted initial sales as units began arriving at dealers in the last few days of April.
Acura brand sales topped 10,500 units in April, its second best month of 2024. The first all-electric model from Acura, the 2024 ZDX and ZDX Type S, began arriving at dealers May 1.
Mazda
Mazda North American Operations reported total April sales of 31,125 vehicles, a decrease of 3.8% compared to April 2023. Year-to-date sales totaled 131,228 vehicles sold, an increase of 8.7% compared to the same time last year. With 27 selling days in April, compared to the same the year prior, the company posted a decrease of 3.8% on a Daily Selling Rate (DSR) basis.
Subaru
Subaru of America, Inc. reported 55,863 vehicle sales for April 2024, a 9.5% increase compared with April 2023 (51,014). SOA also reported year-to-date sales of 208,859, a 7.4% increase compared with the same period in 2023.
In April, Forester remained the top seller, with 17,850 vehicles sold, an 85% increase compared to April 2023. Outback also continued to have a strong showing, with 13,131 vehicle sales. Crosstrek sales followed closely behind, with 12,127 vehicles sold, a 17.6% increase over April 2023.
