Make no mistake about it, bub, Southern California is car country.
So automobile dealer Calvin Coolidge Worthington decided to have a little fun, attract attention and empty his lots with “My Dog Spot” TV commercials featuring a live, snarling gorilla.
The commercials, in which he also used other animals as a dog named Spot---a penguin, camel, elephant, bear, lion, hippopotamus and tiger---helped Worthington build an empire of 27 dealerships that sold more than 1 million cars.
