Axalta Coating Systems’ NextJet™ technology was recognized as a 2025 Automotive News PACE Pilot Innovation to Watch for its potential to transform automotive painting with greater precision, sustainability and efficiency.
NextJet, launched in 2023, is a digital paint technology designed to enable precise application of tutone and graphic finishes without the need for masking. According to Axalta, the process can reduce labor, energy and material waste while offering design flexibility for automakers. The company says the technology may contribute to a 30% reduction in CO₂ emissions and provide significant cost savings to vehicle manufacturers.
“Since we launched Axalta NextJet in 2023, our global team has demonstrated the power of collaboration in action, pairing our cutting-edge digital paint technology with inkjet and robotics manufacturing leaders,” said Hadi Awada, president of Global Mobility Coatings at Axalta.
“It is an honor to be recognized by the automotive industry,” added Dr. Robert Roop, chief technology officer at Axalta. “We’re proud to help our trusted OEM customers solve not only productivity challenges but also curate sustainable design.”
The Automotive News PACE Pilot program highlights pre-commercial innovations with potential to shape the future of mobility. Now in its fifth year, the program evaluates entries from global suppliers and startups through a rigorous selection process that includes a detailed written submission and virtual pitch to a panel of independent judges.
Winners were announced April 15 at a gala event hosted by Automotive News.
