The National Institute for Automotive Service Excellence (ASE) has officially designated June as Automotive Service Professionals Month (ASPM), encouraging the automotive community to recognize and celebrate the crucial work of service professionals across the industry.
This annual observance serves as a platform for businesses, shops and organizations to express appreciation for the technical expertise and dedication of vehicle service professionals. ASE is inviting companies and industry stakeholders to host recognition events, launch special programs and participate in various celebratory efforts throughout the month.
“ASE created Automotive Service Professionals Month as a way to highlight the outstanding work done every day by service professionals,” ASE said in the announcement. “We encourage industry members to take part by honoring these individuals who keep vehicles safe, reliable and efficient.”
To support ASPM activities, ASE has released a commemorative logo and a suite of digital materials available for download through the ASE Tool Kit website at www.ASEtoolkit.com. These resources are designed to help companies and individuals promote the month and amplify their appreciation initiatives.
Automotive Service Professionals Month is part of ASE’s efforts to raise awareness of the importance of vehicle service excellence and the individuals who make it possible.
